Fond of LILLYDOO
Fond of good is Lillydoo's communication strategy, PR and influence agency in France since 2021.
Our mission: in a baby care market that is changing rapidly (new distribution channels, new requirements in terms of health & transparency) and extremely coveted by a growing number of players, how can we make this innovative and committed German brand the good reference in the diaper universe?
- Express the vision of the Lillydoo brand through each of its actions: good childcare above all, that which is both respectful of the little one and of the planet.
- Mark its premium positioning, in line with an audience of active and conscious parents : green is the new premium.
- Connect Lillydoo in a lively and authentic way to the young families of the new generation.