Fond of RIESE & MÜLLER

Fond of good is Riese & Müller's community building and influence agency in France since 2022.

Our mission: Identify, nurture and develop a French community that is passionate about the German e-bike player brand - its top-of-the-range bicycles, of course, but also its commitment to a responsible industry.

• To bring the Riese & Müller experience to life and activate the authentic recommendation,
  
• Unite brand enthusiasts in France who learn to enjoy new, soft, urban mobility
  
• Position the brand as a new premium player in this market, one that is qualitative, sustainable, open, generous and never elitist.